Posts Tagged ‘label printing company’
The Food and Beverage Label
Getting it Right is a Matter of Survival, But Not for the Reasons You May Think Remember when milk was in jugs, dried foods were in boxes or bags, and your favorite brand of beverage was found only in a can or bottle? My, how things have changed. To succeed in today’s environment, food and…
Read MorePutting Your Product in the Hands of Consumers: The Premium Label Advantage
Drop all biases. Forget for a second that you have the greatest product in the world. Put yourself in the place of a consumer. How will the consumer choose you over so many competing items in your product category? Here is a “grocery store challenge” that will help you see the importance of visual competition…
Read MoreA “Simple Label?” No, We Want an Award-Winning Label!
Logos, names, tag lines, product information, bar codes and regulatory information… Color choices, alignment, placement, shrink wrap or adhesion considerations… Substrates, manufacturing implementation, technology and green initiatives… There are a lot of things that go into what the uninformed would call “a simple label”, and nothing can be taken lightly. Crafting your perfect label is…
Read MoreDoes It Matter Who Makes Your Label?
Think of it this way: Your label is the “curb appeal” that draws consumers in and entices them to pull your product – from a sea of many – off the shelf and into their homes and businesses. The label has to say a lot about you and why you are the best. Would you trust that image to just anyone?
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