Putting Your Product in the Hands of Consumers: The Premium Label Advantage
Drop all biases. Forget for a second that you have the greatest product in the world. Put yourself in the place of a consumer. How will the consumer choose you over so many competing items in your product category? Here is a “grocery store challenge” that will help you see the importance of visual competition…Read More
A “Simple Label?” No, We Want an Award-Winning Label!
Logos, names, tag lines, product information, bar codes and regulatory information… Color choices, alignment, placement, shrink wrap or adhesion considerations… Substrates, manufacturing implementation, technology and green initiatives… There are a lot of things that go into what the uninformed would call “a simple label”, and nothing can be taken lightly. Crafting your perfect label is…Read More