Printing Technology
Rewind? Who Cares About Label Rewind? You Should.
By Al the Label Guy You can spend weeks getting your label design just right. Colors look great. Materials are dialed in. The finish pops on the shelf. Then the labels hit your applicator machine sideways and suddenly nobody’s having a good day. That’s where rewind direction comes in. At Gamse, we get questions about…
Read MoreWe Got a New Toy—And It Prints Labels Like Nobody’s Business!
By Al the Label Guy Hot off the press, literally! We’ve added a new powerhouse to our printing press lineup—the HP Indigo 8K Digital Press. And trust us, this isn’t just an upgrade for us—it’s a game-changer for your brand. So, you might ask, what’s the big deal about the HP Indigo 8K? Well, I’m…
Read MorePutting Your Product in the Hands of Consumers: The Premium Label Advantage
Drop all biases. Forget for a second that you have the greatest product in the world. Put yourself in the place of a consumer. How will the consumer choose you over so many competing items in your product category? Here is a “grocery store challenge” that will help you see the importance of visual competition…
Read MoreA “Simple Label?” No, We Want an Award-Winning Label!
Logos, names, tag lines, product information, bar codes and regulatory information… Color choices, alignment, placement, shrink wrap or adhesion considerations… Substrates, manufacturing implementation, technology and green initiatives… There are a lot of things that go into what the uninformed would call “a simple label”, and nothing can be taken lightly. Crafting your perfect label is…
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