The Science of Sticking It Out
Why Stickiness Matters – the Unsung Label Hero by Al the Label Guy At Gamse, we help brands navigate adhesive choices with confidence. By understanding your product, label application, packaging, and…
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Unbottle Your Label Strategy This Holiday Season for Travel Size, Multi-Packs & Gift Sets
‘Tis the season for planes, trains, gift exchanges, and TSA-compliant shampoo. As the holidays approach, brands are busy prepping not just for peak sales but for peak variety in how…
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A Frighteningly Good Time to Refresh Your Label Strategy
By Al the Label Guy Is your label still wearing last year’s costume? Are your products dying for a refresh? It’s time to shake off the spiderwebs and look at your label…
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Ready for the Road (or Water)? Product Labeling Built for RVers, Motorcycle Riders, and Boaters
By Al the Label Guy It’s on its way. That time of year when everything starts to look, feel and smell like a brown sugar and cinnamon-coated pumpkin pie crust!…
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Can Your Product Label Pass the Lunchbox Test?
By Al the Label Guy Kids are heading back to school, and you know what that means? Millions of lunchboxes getting packed every single morning. Juice boxes, snack bars, fruit…
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Labels That Last: How to Choose the Right Materials for Heat, Humidity & Sunlight
By Al the Label Guy Let’s face it, summer’s great for beaches and BBQs, but it’s brutal on packaging. Heat, humidity, UV rays, sweaty hands, yuck! Not exactly gentle conditions.…
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Sun, Sand, and Shelf Appeal: Labeling for Summer Travel Essentials
By Al the Label Guy There’s nothing like that first zip of a suitcase to get people in vacation mode. Whether it’s a beach getaway, a camping trip, or a…
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Raise a Glass (and Your Label Game) This Summer
By Al the Label Guy There’s something about summer holidays that just hits differently. Mother’s Day brunches, Father’s Day cookouts, Memorial Day gatherings, and Fourth of July backyard BBQs—those all-American…
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The Secret Sauce Behind Summer’s Best-Looking Products
By Al the Label Guy Let’s talk summer. Ketchup on burgers, mustard on hot dogs, macaroni salad straight from the deli counter, and that BBQ sauce everybody swears by. These…
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