Labeling
Summer Shelf Traffic Is Picking Up. Is Your Label in the Fast Lane or the Parking Lot?
By Al the Label Guy If you’re responsible for keeping your product packaging fresh and on-brand this summer, you’re probably already feeling the heat. Retail traffic picks up. Limited-time flavors start appearing. Competitors suddenly look brighter, lighter, and more eye-catching on the shelf. With all this momentum, it’s natural to start questioning whether your packaging still…
Read MoreWith a Quick QR Scan, Consumers Can Interact with Your Can (or bottle, box, jar…)
By Al the Label Guy Once upon a time, a label’s job was simple. Stick. Look good. Share the basics. Today? Product labels are smart! They start conversations, build brand loyalty, prove transparency, and quietly collect buyer insights. Smart labels and QR codes have officially graduated from gimmick to growth strategy. With the right strategy,…
Read More2026 Label Changes Are Calling. Is Your Brand Answering on the First Ring?
By Al the Label Guy If you think getting your labels ready for 2026 is “plenty of time away,” you might be a little (lot) wrong. Across food, beverage, consumer goods, and regulated products, new labeling requirements are already taking shape. From date language updates to expanded disclosures and sustainability scrutiny, brands that wait until the last…
Read MoreThe Science of Sticking It Out
Why Stickiness Matters – the Unsung Label Hero by Al the Label Guy At Gamse, we help brands navigate adhesive choices with confidence. By understanding your product, label application, packaging, and the real-world conditions your labels are applied, used, stored, and live in, we can recommend pressure-sensitive adhesive solutions that show up, stick around, and do…
Read MoreA Frighteningly Good Time to Refresh Your Label Strategy
By Al the Label Guy Is your label still wearing last year’s costume? Are your products dying for a refresh? It’s time to shake off the spiderwebs and look at your label strategy with fresh eyes. At Gamse, we’ve been haunting the halls of the label industry for over 125 years. And trust us, we’ve seen some…
Read MoreReady for the Road (or Water)? Product Labeling Built for RVers, Motorcycle Riders, and Boaters
By Al the Label Guy It’s on its way. That time of year when everything starts to look, feel and smell like a brown sugar and cinnamon-coated pumpkin pie crust! And as summer fades and temperatures cool, the real road warriors come out to play. Fall is the secret season for RVers, motorcycle riders, and…
Read MoreCan Your Product Label Pass the Lunchbox Test?
By Al the Label Guy Kids are heading back to school, and you know what that means? Millions of lunchboxes getting packed every single morning. Juice boxes, snack bars, fruit cups, trail mix. If it fits in a lunchbox or bag, it’s gotta survive the daily chaos of backpacks and bus rides. And behind every…
Read MoreLabels That Last: How to Choose the Right Materials for Heat, Humidity & Sunlight
By Al the Label Guy Let’s face it, summer’s great for beaches and BBQs, but it’s brutal on packaging. Heat, humidity, UV rays, sweaty hands, yuck! Not exactly gentle conditions. If your product is made for the season, its label has to be, too. Think about where your product will live this summer: a cold…
Read MoreSun, Sand, and Shelf Appeal: Labeling for Summer Travel Essentials
By Al the Label Guy There’s nothing like that first zip of a suitcase to get people in vacation mode. Whether it’s a beach getaway, a camping trip, or a weekend at the lake, one thing’s for sure—travel-size products are the summer sidekicks everyone’s looking for. And while consumers are adding mini sunscreens, compact bug…
Read MoreRaise a Glass (and Your Label Game) This Summer
By Al the Label Guy There’s something about summer holidays that just hits differently. Mother’s Day brunches, Father’s Day cookouts, Memorial Day gatherings, and Fourth of July backyard BBQs—those all-American weekends are made for toasting loved ones, sunshine, and freedom. At Gamse, we know adult beverage brands don’t just sell drinks—they sell moments. And in the…
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