Labeling
The Science of Sticking It Out
Why Stickiness Matters – the Unsung Label Hero by Al the Label Guy At Gamse, we help brands navigate adhesive choices with confidence. By understanding your product, label application, packaging, and the real-world conditions your labels are applied, used, stored, and live in, we can recommend pressure-sensitive adhesive solutions that show up, stick around, and do…
Read MoreA Frighteningly Good Time to Refresh Your Label Strategy
By Al the Label Guy Is your label still wearing last year’s costume? Are your products dying for a refresh? It’s time to shake off the spiderwebs and look at your label strategy with fresh eyes. At Gamse, we’ve been haunting the halls of the label industry for over 125 years. And trust us, we’ve seen some…
Read MoreReady for the Road (or Water)? Product Labeling Built for RVers, Motorcycle Riders, and Boaters
By Al the Label Guy It’s on its way. That time of year when everything starts to look, feel and smell like a brown sugar and cinnamon-coated pumpkin pie crust! And as summer fades and temperatures cool, the real road warriors come out to play. Fall is the secret season for RVers, motorcycle riders, and…
Read MoreCan Your Product Label Pass the Lunchbox Test?
By Al the Label Guy Kids are heading back to school, and you know what that means? Millions of lunchboxes getting packed every single morning. Juice boxes, snack bars, fruit cups, trail mix. If it fits in a lunchbox or bag, it’s gotta survive the daily chaos of backpacks and bus rides. And behind every…
Read MoreLabels That Last: How to Choose the Right Materials for Heat, Humidity & Sunlight
By Al the Label Guy Let’s face it, summer’s great for beaches and BBQs, but it’s brutal on packaging. Heat, humidity, UV rays, sweaty hands, yuck! Not exactly gentle conditions. If your product is made for the season, its label has to be, too. Think about where your product will live this summer: a cold…
Read MoreSun, Sand, and Shelf Appeal: Labeling for Summer Travel Essentials
By Al the Label Guy There’s nothing like that first zip of a suitcase to get people in vacation mode. Whether it’s a beach getaway, a camping trip, or a weekend at the lake, one thing’s for sure—travel-size products are the summer sidekicks everyone’s looking for. And while consumers are adding mini sunscreens, compact bug…
Read MoreRaise a Glass (and Your Label Game) This Summer
By Al the Label Guy There’s something about summer holidays that just hits differently. Mother’s Day brunches, Father’s Day cookouts, Memorial Day gatherings, and Fourth of July backyard BBQs—those all-American weekends are made for toasting loved ones, sunshine, and freedom. At Gamse, we know adult beverage brands don’t just sell drinks—they sell moments. And in the…
Read MoreThe Secret Sauce Behind Summer’s Best-Looking Products
By Al the Label Guy Let’s talk summer. Ketchup on burgers, mustard on hot dogs, macaroni salad straight from the deli counter, and that BBQ sauce everybody swears by. These are the stars of the 4th of July table, the picnic MVPs, the crowd-pleasers that define backyard season—and your brand deserves to stand out with…
Read MoreWe Got a New Toy—And It Prints Labels Like Nobody’s Business!
By Al the Label Guy Hot off the press, literally! We’ve added a new powerhouse to our printing press lineup—the HP Indigo 8K Digital Press. And trust us, this isn’t just an upgrade for us—it’s a game-changer for your brand. So, you might ask, what’s the big deal about the HP Indigo 8K? Well, I’m…
Read MorePrint Big or Go Home: Bulk Label Printing With Gamse
By Al the Label Guy We know getting a product on the shelf takes a lot of work. But how about some good news: Gamse is here to take at least one thing off your plate—labels. Specifically, printing them in bulk. Why? Because it’s smarter, cheaper, and just downright better. Why Bulk Labels? Because Math.…
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