Design
Unbottle Your Label Strategy This Holiday Season for Travel Size, Multi-Packs & Gift Sets
‘Tis the season for planes, trains, gift exchanges, and TSA-compliant shampoo. As the holidays approach, brands are busy prepping not just for peak sales but for peak variety in how products are packaged, presented, and purchased. And if your label strategy only works for bottles and cans, you might be leaving opportunity on the table.…
Read MoreHoliday Spices and Cranberry Slices (or Sauces): Seasonal Product Labeling Strategy
By Al the Label Guy This is the moment cranberries and spices live for all year long—the holiday seasons! In fact, 85 percent of canned cranberries are sold during Thanksgiving and Christmas. That seasonal tradition starts as soon as the cans are packed, wrapped, shipped, shelved, purchased, and finally plated for all of us to…
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