Holiday Spices and Cranberry Slices (or Sauces): Seasonal Product Labeling Strategy

By Al the Label Guy

This is the moment cranberries and spices live for all year long—the holiday seasons! In fact, 85 percent of canned cranberries are sold during Thanksgiving and Christmas.

That seasonal tradition starts as soon as the cans are packed, wrapped, shipped, shelved, purchased, and finally plated for all of us to enjoy the smooth, wobbly, ruby-red puree that makes our turkey taste so much better!  But let’s back up and look at one very important step in the process—labeling.  

There are a lot of delicious cranberry jellies and sauces on the shelves, so getting your product picked might just come down to having the right label. Successful product labeling takes a bit of creative planning and timing—all of which Gamse can help you with.

With more than 125 years of label printing experience, expert know-how, and the latest technology (lithographic, flexographic, and digital), our label solutions can make your cranberry brand stand out from the rest. With Gamse, you get lots of label types to choose:

• Pressure sensitive labels
• Cut and stack labels
• Roll-fed labels
• Shrink sleeve labels

Choosing the right label starts with asking the right questions.

What are your goals? Do you want to reduce labeling costs, improve product visibility, or all the above?

• Do you have diverse size SKUs?
• How far in advance can you forecast your label needs?
• Is sustainable packaging a requirement?
• What are your label application methods?
• Do you need to print batch and lot numbers on the label?
• Are you flexible when it comes to labeling materials and substrates?
• What do your competitors’ labels look like?

But the holidays aren’t just about cranberries. Let’s not forget the spices. Those warm, aromatic experiences make anything taste great (even mom’s dry stuffing). From rosemary, allspice, nutmeg, cardamom, cloves, and cinnamon (we can go on), spices are the life of every dish on the holiday dinner table. Consumers want their favorite autumnal spices that stand out on the grocery shelf and in their own spice racks. That’s why you need a bold label that stands out but will accommodate retail food labeling guidelines and hold its own against the greasy fingers that will be shaking and pouring!  Again, Gamse can help!

Let’s get your cranberry and spices holiday-ready with a fresh label strategy!