A Frighteningly Good Time to Refresh Your Label Strategy

By Al the Label Guy

Is your label still wearing last year’s costume? Are your products dying for a refresh? It’s time to shake off the spiderwebs and look at your label strategy with fresh eyes.

At Gamse, we’ve been haunting the halls of the label industry for over 125 years. And trust us, we’ve seen some terrifying labels in our time. The good news? We’re also experts at exorcising those challenges. So, as you carve out your next label strategy, here are some key points to keep in mind.

What’s Haunting Your Current Label Strategy?

Do your labels:

Smudge when they get damp?
Fade faster than a vampire in daylight?
Peel off before the product’s even opened?
Lack that umph that makes it stand out on the shelf?

If any of those sound familiar, it might be time for an upgrade. Your label is often your customer’s first impression, and in today’s crowded market, it needs to make it beyond a first glance.

Are You Scared to Try New Materials?

There’s a graveyard of untapped label materials out there that scream pick me! Don’t be spooked by change. Whether you’re going for sophistication, flair, or timeless utility, Gamse offers a full cache of label options that turn browsers into buyers:

Textured papers for tactile interest
Foil and metallic finishes to catch the light (and the eye)
Shrink sleeves that provide 360° storytelling
Clear labels for a “no label” look on glass or plastic
Cut-and-stack options for efficient, high-volume production
Digital printing for short runs, personalization, and seasonal rotations

We’ll help you match the right material, adhesive, and finish to your product, packaging, and market so your product comes dressed to thrill!

Are You Missing Out on Technological Magic?

At Gamse, we’ll unleashed the HP Indigo 8K. A digital press so powerful, it might as well be supernatural. With high-speed output, razor-sharp graphics, and unmatched versatility for everything from pressure-sensitive labels to shrink sleeves, this machine gives your brand a wicked edge.

Are Lead Times Giving You Nightmares?

The supply chain might seem calm now, but don’t let that lull you into a false sense of security. Even when things appear quiet, surprises can still creep in, and the last thing you want is to get ghosted by your label stock right before a big production run. Now’s the time to sharpen your strategy. At Gamse, we help brands strike the perfect balance between just-in-time and just-in-case, so you’re never caught off guard.

Here’s how we help you stay ahead of anything that goes bump in the supply chain:

Test alternative materials before you’re haunted by a raw materials delay.
Print in bulk smartly, so you’re not stuck with outdated labels—or a frightening price tag.
Map out realistic lead times for different options to avoid last-minute horrors.

Don’t Let Your Label Strategy Rest in Peace

You don’t need a crystal ball to know that investing in smarter, more durable, and more distinctive labels can lift your brand from the shadows. Whether you’re ready for a full costume change or just want to test out a few material updates, Gamse is here to help.

Ready to scare off the competition? Get started with Gamse today!